Recommendations · Discovery · Decisions

AI for customers with taste.

By.ai is the recommendation engine behind brands whose customers have opinions, preferences, and standards. We match them to what they'd actually love — across every category where the right answer is personal.

See the platform
RESEARCH
A bottle of red wine on a bar
96 FIT
Cabernet Sauvignon · 2019
Napa Valley · California

Picked because you've leaned to bold, structured Cabs. Gold-medal vintage, drinking beautifully now.

· 14 expert sources· 97 pts avg
MATCH
An emerald velvet three-seat sofa FOR YOU
Emerald Velvet 3-Seat
Kiln-dried oak · velvet weave
94
FIT
  • Matches your last six saves
  • Fits the 86" wall in your den
  • Within your band · ships in 3 wks
DELIVER
11:08 AM
anything new I should look at?
Two new works in your taste this week.
A. Otero · "Field, 2024" 96
Same restraint as your last two saves.
J. Marais · "Untitled" 91
Under your band. New gallery.
Why we built this

Who's right about the sushi?

Reviewer
First-time omakase · visiting NYC
★ ★ ★ ★ ★

"The best sushi I've ever had in my life. Genuinely transcendent."

Kinoshita Omakase
Omakase · 14 courses · NYC
★ ★ ★ ★ ★ 4.8 / 2,184 reviews
Same restaurant.
Reviewer
Tokyo native · lifelong omakase
★ ☆ ☆ ☆ ☆

"Honestly, one of the worst meals of the trip. Rice was wrong. Fish was tired."

Someone from a small town has the best sushi of their life. Someone from Tokyo calls it the worst. Both of them are right. And every other recommendation engine on the internet would have sent them both there.

What By.ai would send instead
For the first-time visitor
Kinoshita Omakase
Omakase · 14 courses · NYC
96FIT

A wow first omakase. Theatrical, generous, the kind of dinner they'll remember forever.

For the Tokyo native

Skipped 11 sushi spots in NYC — they'd judge them all.

Cosme
Contemporary Mexican · Flatiron
94FIT

Something they couldn't get at home. Smoke and mezcal, technique they'll respect, a room with real atmosphere.

Same question. Two different people. Two right answers.

What By.ai does for your customers

A dark, lamp-lit hotel suite at night
any good sushi tonight?
Sushi Seki, 6-min walk — two counter seats at 9:15, and they serve past midnight. Your Kyoto notes say you’ll love it. Book it?
For your guest

It's 11pm.
Your guest just texted.

Your concierge went home at six. By.ai answers like they never left — it knows this guest loved the omakase in Lisbon, finds tonight's version of it, and books the table in your brand's voice.

Guest Intelligence
A calm spa treatment room
94FIT Recovery protocolrebuilt around her travel week
For your member

Week six. This is
when members ghost.

The plan stopped feeling personal, so they stopped showing up. By.ai catches the drift — and sends the right next step, built from everything they've told you since day one.

Member Intelligence
A collector viewing work in a gallery
A. Otero · "Field, 2024"
Matches 3 collectors you serve
For your collector

A new piece arrived.
Who gets the first call?

Your senior advisor would know. So does By.ai — it scores the piece against every collector you serve, and drafts the note that feels handwritten.

Collector Intelligence
The platform

Four roles up front.
A deep stack behind them.

01

Researcher

Reads the web like an expert — trusted sources, real signals, every answer grounded in evidence your customers can check.

02

Persona Designer

Remembers everything your customer has loved. A preference shared in March is still there in November.

03

Curator

Scores every option against the person asking — and explains exactly why it fits. No averages, no guessing.

04

Advisor

Speaks in your brand's voice on web, SMS, WhatsApp, voice, and email. One memory across all of them.

Patent-pending architecture · Self-learning memory · Source-grounded research · Editorial point of view · Multi-dimensional scoring · Cross-channel context · Multi-model orchestration
Solutions

Designed for the industries
where taste matters most.

One platform, configured to your data, your brand, and your customers.

Proof, in production

The platform, running
in the wild.

Tripsby is a consumer travel product built on the By.ai platform. Every role you see on this page — Researcher, Persona Designer, Curator, Advisor — runs live inside Tripsby today.

It's where the platform proves itself before any client touches it.

Visit Tripsby
···
Where to next, Mira?
Porto, Portugal
4 nights · late June
93
Built a trip that fits your last three.
How we work

From idea to deployment,
we handle the hard part.

Engagements range from focused pilots to long-term platform partnerships. Whatever the shape, four things stay constant.

  1. 01

    Discover

    We dig into your business, your customers, and your data to find where AI creates real leverage — and where it doesn't.

  2. 02

    Architect

    We map the right roles to your use case, design the customer experience, and lock the success criteria. You see exactly what's being built before a line of code is written.

  3. 03

    Build & Integrate

    We build under your brand and integrate into your stack — your data, your channels, your existing systems. You're getting a new capability inside the platforms you already use.

  4. 04

    Operate & Improve

    We don't hand you a black box and walk away. We run the AI in production alongside your team, with continuous improvement on accuracy, coverage, and outcomes.

About By.ai

A focused AI
infrastructure company.

We didn't build By.ai to sell it. We built it to run Tripsby — then clients started asking for it.

Everything on this page is running in production today — not on a roadmap. Core architecture, patent-pending.

Want to see what your customers'
recommendations could look like?